The Loxcreen acquisition meant that M-D was now the proud owner of some of the most respected brands in the industry. Brands like Bengard, Dura-Trim, KinTrim and Loxcreen Floor Covering Accessories were now part of the M-D family of businesses. With so many well-known brands under the M-D umbrella, the time was right to consolidate and simplify their professional market presence under the newly created M-D PRO name.
The professional division launched its new name to their customers this week along with a brand new logo that will replace Loxcreen Flooring Group on all future product labels, marketing materials, social media, as well as a new website that is currently in development, www.mdpro.com. This new logo was designed to honor the history of the M-D brand but also to clearly distinguish it from the traditional retail channels that M-D is best known for.
The M-D PRO business has a separate and autonomous management team that works closely with the senior management of M-D to make sure that corporate ideals are maintained while at the same time taking advantage of the expertise and specialization that the professional side of the business demands.
The professional division launched its new name to their customers this week along with a brand new logo that will replace Loxcreen Flooring Group on all future product labels, marketing materials, social media, as well as a new website that is currently in development, www.mdpro.com. This new logo was designed to honor the history of the M-D brand but also to clearly distinguish it from the traditional retail channels that M-D is best known for.
The M-D PRO business has a separate and autonomous management team that works closely with the senior management of M-D to make sure that corporate ideals are maintained while at the same time taking advantage of the expertise and specialization that the professional side of the business demands.
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